Artist Statement

Paris, November 2015

Media is filled with news proving our failures of respecting each other and the planet where we live in, meanwhile, engaged individuals and organisations are doing their effort to raise global awareness for all the challenges we face. One could argue that this engagement may be a trend, because tendencies come and go, yet profound caring for nature and one and other, is something you can’t ignore once you realise its current cruciality and its universal truth. 
History has shown us that in times of hardship, people are more fuelled than ever for a positive change, with accompanying hope for a better life and new values in our society. 

As Pınar&Viola, we have a fantasy.

We imagine a future fuelled by social transformation, where people think critically and are able to make ethical choices in all areas of life. 

We fantasise of the day where we all recognise that everything is interconnected. We lead our actions not through power and ego, but in such way that we treat our fellow humans and nature as respectful as we treat our closest friends. 

We imagine a future where, the more we will be driven by technology, the more we strive for knowledge and for the recognition of the sacredness of nature. 

We imagine a future where we choose wisdom over given information, community over consumerism, and deeper healing over false advertising, 

We imagine a future where instead of quantity, we choose quality, resulting in sustainability. And we would like to make this fantasy through the tools that we master. The tool that is so everywhere yet ungraspable, the tool that everyone has access to yet it seems that no one has the patience to elaborate… 

The image.

The tool that has, and currently is, being used to mislead masses. 

Over the last few years, as two young female entrepreneurs, we went through a lot of change in our personal and professional life. We learned the power of speaking out for our deepest believes, of letting go, of losing control which opened up other levels of awareness and new sensibilities emerging in us and in our work. 
Two years ago, our fascination for defining future trends and fashion made us incline towards Paris. Thanks to the generous support of the Dutch government, we made an ample move from Amsterdam to Paris, and started operating our studio in between these two cities. While trying to make a space for ourselves in a city of pride and prejudice, we learned the beauty of being selflessness through the mysterious and spiritual nature of this city. 

Since then, our antennas are directed towards new design systems which embrace nature, silence, permaculture, planetary awareness and radically practical solutions which are needed to conquer the global challenges that we face. We heightened our social and planetary engagement in our personal life, which is reflected in our work as image makers. 

Currently we are working on multiple projects, including our new image collection. The image collections we launch yearly showcase socially engaged future concepts, cultural tendencies and image making techniques through various mediums. With time, the launches of our image collections became events which combine design and image innovation, where people from our sector come together to see what is in the future of image making. Our former collections include Family Special-Polyamory, Love Message Service, Sandal Aqua and Diva Opaque. 

We are releasing this statement to let you know that the next Pınar&Viola Image Collection, will be a devotion to create an irresistible invitation for a more just and humane future.

The ground basis of our work lies in being critical and speak our minds to foster a positive change in society. As an artist duo we have been using the charm of the image to make people overcome their prejudices, unify and make them fantasise about planetary justice. As two creative people ‘living a healthy and balanced life’ in a world were there is a lot of misery and inequality, we feel the urge to reflect trough our work on the despair in the world. With our current socio-political awareness, even more than ever, we feel the urge to create a rebellious positive message. 

This “état d’esprit”, which is an idealistic demeanour in itself, is/will not only be visible in our collection, but will also shine itself through our current and next client work and our upcoming exhibitions.


This entry was written by Pinar&Viola, posted on November 20, 2015 at 11:35 am, filed under Uncategorized. Leave a comment or view the discussion at the permalink.

The New Plus Size


















This entry was written by Pinar&Viola, posted on February 17, 2015 at 10:49 am, filed under Creatures, digital craft, Fashion, Glam Chaos, Persona, stars, transcendence, Uncategorized. Leave a comment or view the discussion at the permalink.

Smoke Clean/
Fresh Bongs

Smoking pot is getting more and more sociably accepted. As a result, marijuana’s negative and criminal connotations are evaporating. For example in America, it is the first time that the pro-legalization vote outnumbers those against legalization. Voices of (medical) marijuana advocates are commonly heard in the media. More and more people start to believe in the positive effects of the green herb and it’s medical value. Cannabis even reached the status of the New Superfood.

Smoking organic pot, with a fresh, all-natural bong, seems to give the right sexy edge to a contemporary lifestyle of health, fitness and wellness:























This entry was written by Pinar&Viola, posted on February 7, 2014 at 6:34 pm, filed under Efficiency, Health freaks, Lifestyle, Subculture, Uncategorized. Leave a comment or view the discussion at the permalink.

Allergic to
modern life

For our Dazed&Confused column we investigated the sci-fi extremes of electromagnetic sensitivity:

An EHS statement piece

We, Pinar & Viola, just like the rest of our generation, consume and produce on the internet. Our laptops are the extension of our hands. We can work anywhere as long as we have our laptops and a fast connection (you can keep track of us on Instagram here).

But it seems the times we used the internet as a means of escape are over. Instead, more often than not, we’re trying to escape the internet. As an artist duo, we are kind of internet-tired: no more browser buttons in our work. This probably has to do with the mainstreaming, and subsequent overkill, of post-internet aesthetics. We feel like closing our digital windows; we’re longing to touch the real-life earth with our bare feet, leaving our phones in airplane mode. But what if that’s not enough to discharge ourselves?

EHS symptoms range from acute headaches, skin burning, muscle twitches, chronic fatigue and other 21st century malaises

Imagine a day when you develop an allergy towards the internet, your iPhone, or even worse, your brand new Galaxy S4. Imagine that data-roaming and scrolling through Instagram makes your skin itch, while tweeting leaves a metallic taste in your mouth. With red, irritated eyes, you find yourself changing your FB status: “Electromagnetic hypersensitive.”

Electromagnetic bathing
Electromagnetic hypersensitivity sounds like a futuristic nightmare but, for a group of people, it is a RL status. Electromagnetic hypersensitivity (EHS) might be a new malady or maybe an up-to-date, hypochondriac conspiracy theory. What many of us don’t realise, though, is that the radiation we’ve been exposed to over the last ten years has been hundreds, even thousands, of times higher than in our pre-wireless age.
Scientists agree that electromagnetic fields are dangerous at high levels, but it’s kind of agreed that the low levels emitted from our devices are safe. However, institutions like the National Cancer Institute now acknowledge that more research regarding our recent “electromagnetic bathing” is needed.
Electromagnetic fields, like o.a. GSM and wi-fi, cause electromagnetic hyper-sensitives a wild range of symptoms. According to sufferers, EHS symptoms range from acute headaches, skin burning, muscle twitches, chronic fatigue and other 21st century malaises. It’s a fascinating, electro-phobic cocktail of anxiety and science-fiction spookiness.

As “normal people”, we don’t realize that our society is actually an electro-dictatorship where it is impossible to escape from man-made radiation

To date, EHS has gained little acceptance from the medical and scientific community. As there is no specific medical test for it, all EHS sufferers are self-diagnosed. Nevertheless, the number of people around the world claiming to have EHS is growing. Similarly, research into this controversial condition is increasing and EHS charities are fighting to get the surreal malaise officially recognized. Sweden is the only country where EHS is recognized as a valid medical condition, while the rest of the scientific world laughs or waits for more evidence.

But just because there’s no evidence (yet) doesn’t guarantee that something doesn’t exist. Plus, these kinds of weird, sociological phenomena can be very intriguing. Plumbing through blogs, we dug into this modern folklore-meets-conspiracy theory. What we discovered was electrifying!

Radiation-proofing a bedroom

The survival methods of electromagnetic hypersensitives are bizarrely thrilling. As “normal people”, we don’t realize that our society is actually an electro-dictatorship where it is impossible to escape from man-made radiation. Electromagnetic emissions, known to EHS suffers as electrosmog, are beaming at us from every corner: radiation, 24/7.

EHS sufferers are only safe in a reclusive rural life, in tech-free fortresses where it is impossible for electrosmog to creep in. It’s sad, but the most extreme EHS sufferers claim to have no choice but to live in a Farady Cage.
For desperate electromagnetic hypersensitives, their condition demands creative solutions. Some EHS solutions resembles a neo form of Art Brut. They look like visionary creations, reflections of our own excessive lives and paranoia. Cool, pure silver relieves wifi-burn the best. Their inventions are harsh and drastic, with an obscure poetry.

The shielded lives of EHS victims are extreme extrapolations of the influence that technology exerts on our lives

Lightning-proof fashion
Many EH sensitives dress with an uncalculated, atypical sophistication, their aim to bounce the radiation right off. EHS fashion is dramatic and evocative; forceful looks of oversized spy-wear couture. In their outfits, the mystical and the militant blend seamlessly, their layers of futuristic monochrome silver tones powerful enough to knock out submarine radar. Outfits are finished with EHS accessories like silver plated beanies, foil-lined brain coats and grounding gloves. SS13’s metallic trend fades next to the utility statement pieces of the electromagnetic hypersensitive.
All electromagnetic (EM) protective fashion, with a shielding effectiveness of 99.99%, is made out of high-tech textile with fine weavings of silver wire. Crafty EHS sufferers weave metres of EM-shielding fabric into wifi-proof curtains and bed-cages. On several websites you can find many more EHS products: computer and cellphone shields, shielding paints, foil-lined wallpaper, earthling products, radiation detectors, educational kits… The list goes on.

Technological ignorance
The shielded lives of EHS victims are extreme extrapolations of the influence that technology exerts on our lives. In their wifi-free minds, they merge the philosophical with the factual (some, for instance, believe that PCs literally fry your brain). It’s obvious that electromagnetic hypersensitives are eccentric, but their bizarre theories reflect on our common future: their self-diagnosis is an amplified version of the stress we face with our ‘always on’ lifestyles.

Silver mesh with a shielding effectiveness of 99.99%

A radiation-free telephone

An example of electromagnetic-proof fashion

#wiwt Radiation proof beanie

A tech-free fortress home

Chakra stones for mobile phones

Cool comfort from electro-magnetic rays

Protection from modern life


Electrosmog free beds

Fashion forward and electrosmog free

Grounding iGloves

A handsome radiation blocking shirt

Radiation-proof silver is the new black

Radiation shielding rooftop

Silver wifi shield

Stylish electromagnetic hypersensitive Sarah Dacre

The chic and radiation proof Sarah Dacre

Your personal radiation protector

This entry was written by Pinar&Viola, posted on November 25, 2013 at 10:37 am, filed under Dematerialization, Digitalization, Folk, Lifestyle, P&V for Dazed Digital, Research, Subculture, Trending, Uncategorized. Leave a comment or view the discussion at the permalink.

E-cig sensations 99% harmless

For our DazedDigital column we wrote an article about the aeshetics of e-cigs and their post-net vibes


Coffee, ice-coffee, Internet, honey and sambal are the first things which pop up in my mind when I’m asked about my addictions. I don’t consider myself as an addiction sensitive person. This is confirmed by the fact that I am an occasional smoker for over 10 years. A cigarette, with a drink in my hand, is my delightful sin, my casual revenge against “good sense”. It’s Saturday and tonight, I won’t smoke, I will vape.

While writing this article, I’m vaping an electronic cigarette. The ‘e’ in front of ‘cigarette’ is caused by the virtue of writing this article. Finally I bought one, it’s two years ago that e-cigarettes made it to our inspiration folder. As our eyes are focused to find paradoxical, twisted and ambiguous matters, it did not take much time for these battery powered healthy cigarettes to grab our attention. We noticed that e-cigs are being dissed as counterfeit ciggies but cancer sticks simply aren’t the future, in the twenty-first century we better serve our addictions in a healthy way.
As artists, we are obsessed with the future and genuinely attracted to visionary technology. We’re always looking for high-tech implications in all different places. What especially excites us is the technological liberation of the user, in this case the smoker.

We find expelling the (e-)cigarette too simplistic, smoking is part of humanity. Since ancient times, people do smoke in one form or the other. Also, state restrictions of personal habits have always freaked us out and prohibitions always made things only more fascinating. E-cigarettes allowed smokers to keep smoking their nicotine but this time without tar and 40 other evils. Currently, most medical professionals rate e-cigarettes as 99% harmless. So we can say that technology updated the old cigarette and made the damages smoking caused disappear.
Medically and morally, Smokers have longtime been demonized. In spite, or due to that, I frequently found smokers very sexy. It excites me to see an attractive smoker sensually inhaling his/her dangerous smoke while he/she knows that the cigarette is self-destructive. I find it exciting how smokers are taking risks for short lasting pleasures and satisfactions. Smokers provoke, break rules and they reveal an alluring human weakness. While smoking, they, at least the pretty ones, look naughty and decadent with a dreamy intellectual touch.
I don’t want to be nostalgic, thus I would like to go beyond the dark attraction of unhealthy smoking and move on to the safe plastic glow stick. E-cigarettes, their shiny steel tubes and LED lights, have their own cybernetic charisma. I also find it so powerful how an e-cigarette can transform a no into a yes: they don’t stink up your breath, brown your teeth, wrinkle your skin nor do they kill you. Their appeal is functional instead of romantic, perfectly in sync with our current obsessions with efficiency.

What about their artistic functions? Electronic cigs fit with cutting-edge dandies, post-internet aesthetics, tight and healthy bodies and other contemporary sensualities. They have a certain renewed sensation, a robotic one that combines the attraction of machinery with the notorious, inherently sexy, oral fixation. I like the sensation of the clean technological water-vapor around my face. It’s sexy and smart how the e-cigs separated the addictive part, the nicotine, and vanished the destructive parts like smoke and tar.
Some people consider an e-cigarette as the wimpy counterfeit of a cigarette but an e-cig has its own controversial and paradoxical badness. It’s ‘evil’ how the e-cig, disguised in a steal jacked of high tech luxury, continue the vaper’s nicotine addiction. But let’s be honest, bad habits are not only evil, they’re functional, they provide us with inspiration.
I would like vaping to become more innovative. Although I have sympathy for the artificial and mimical look of the current e-cig, I still find them too heavy and plastic. I want my personal vaporizer to be unique, light-weight and easy adjustable with my mood and style choices of the day.
Besides the possibility to choose between flavored e-juice like menthol, marlboro, organic piña colada or bubblegum, I would like to be able to optimize my nicotine hit with anti-wrinkle vitamins and teeth-bleaching breath refreshers. When I exhale, I would like the color of the vapor, aka my new hydrating face mist, to display my mood. This way the problem of anti-smoking fanatics with e-cigarettes “re-normalising smoking“, would also be solved. Meanwhile, I’ll stay an occasional smoker and an incidental vaper, waiting for the next big e-cig update.

For vapers with an indulgent lifestyleE-cigs design inpired by bullets

An iPhone inspired e-cig

My e-cig wardrobve

Stephen Dorff rose from the ashes

E-ciggy skin design

The jewelled ECM bling

From mojito to president e-juice flavour

Organic e-juice is the new nicotine

99% harmless

Outfit-matching glowing e-cigs

The Playboy Classic comes with a USB charger

Diamonds are a #VaperGirl’s best friend

LED enlightened nicotine fix

The ‘e’ from ego and electronic

A harmless throat hit

Fab starter’s kit


For vapers with an indulgent lifestyle

This entry was written by Pinar&Viola, posted on November 19, 2013 at 11:10 am, filed under Dematerialization, Digitalization, Efficiency, Lifestyle, P&V for Dazed Digital, Uncategorized. Leave a comment or view the discussion at the permalink.

Reborn babies

A reborn doll is a manufactured vinyl doll that has been transformed to resemble a human baby with as much realism as possible. Today there are a lot of understandable reasons why people choose not to have a (real) baby: poverty, crisis, unemployment, time etc. It is more efficient to have a baby-for-life whenever you want it. Even better, you can choose its exact looks, which makes the adoption of an ultra-realistic manufactured vinyl doll completely legit.


This entry was written by Pinar&Viola, posted on September 23, 2013 at 4:03 pm, filed under Craftsmanship, Fetish, Folk, Lifestyle, Subculture, Uncategorized. Leave a comment or view the discussion at the permalink.

Sportive & Unisexy

Humor is the best excuse for men to travesty themselves without any taboo nor shame. This new trend shows how easy it can be to dress original. It only takes two steps to turn your sport clothes into a dress. This is some comical, gender-free, fashion inspiration for everyone:










This entry was written by Pinar&Viola, posted on September 20, 2013 at 10:12 am, filed under Craftsmanship, Fashion, Folk, Gender, Selfies, Styling, Trending, Uncategorized. Leave a comment or view the discussion at the permalink.

The perfect gift for yourself

Make-up artist and art school graduate Vladimir Sushkevich makes dolls 2011. These miniature women replica dolls are used as home decoration. Each one is hand-made and hand-painted, making each production unique. The artist works with pictures of real people to sculpt the figure’s shapes. Everyone can order there own custom-made doll from his website by sending a photo or choosing between different creations.











More information on artist’s website.

This entry was written by Pinar&Viola, posted on September 12, 2013 at 9:28 pm, filed under Art, Craftsmanship, Fetish, Folk, Lifestyle, Uncategorized, Various. Leave a comment or view the discussion at the permalink.

Gothic belly dance











These images are taken from the gothic_belly_dance instagram account.

This entry was written by Pinar&Viola, posted on September 3, 2013 at 12:40 pm, filed under Craftsmanship, Fashion, Folk, Other ecstatics, Queer, Styling, Subculture, Uncategorized, Various. Leave a comment or view the discussion at the permalink.

PV US Show Live on Instagram

Haaaaiiiii everyone, we’re currently in States, till June 17th. We won’t be able to update the blog, yet for instant updates on our discoveries, please check our instagram: @pinar_viola

Screen Shot 2013-05-22 at 11.03.39 AM

This entry was written by Pinar&Viola, posted on May 22, 2013 at 3:04 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink.

A Sparkling Protest

A limited edition Fur Free scarf by Pinar&Viola for Bont voor Dieren and Fur Free.

The scarf wants to expose the benefits of the alternatives for real fur in fashion by showing the beauty of the unnatural and the artifice. In order to symbolize the endless possibilities of artificial fur, we made the entire panthera family parade on a fashionable scarf. Blood drips of the anti fur campaigns are replaced by stains of rainbow colors ornamenting the panthers’ fur. The print displays an optical illusion of rounds that mimic a cut on the surface of the scarf. Utterly fake fur strains are peaking out of these graphical rounds; proud to be fake.

Bont voor Dieren (Fur for Animals) is a Dutch animal protection organization dedicated to the rights and protection of all fur-bearing animals. They campaign against the production and use of fur by raising public awareness on issues such as animal cruelty and welfare. Bont door Dieren supports Fur Free, an initiative by Jojanneke van der Veer and Femke Dekker. Fur Free organizes Fur Free shows, Fur Free exhibitions, publish Fur Free magazines and write Fur Free manifesto’s.





The Fur Free Scarf is part of the exhibition PROTEST!. Fur Free invited print- and graphic designers to come up with their very own iconic Fur Free protest poster. Participating designers are: Alex Kaséta, And Beyond, Antoine Peters, Bas Kosters, Bart de Baets, Experimental Jetset, Glamcult Studio, Hansje van Halem, Karen van de Kraats, Nicole Martens, Nieuw Jurk and Our Polite Society. The exhibition is on from January 21st till January 26th, all designs will be on view at De Slang, one of Amsterdam’s oldest squats on Spuistraat 199.

Photos of the opening by Mgr Madhatter:









This entry was written by Pinar&Viola, posted on January 23, 2013 at 3:27 pm, filed under Glam Chaos, Graphic design, Other ecstatics, Photography, Political glam, Research, Uncategorized, Visual ecstasy. Leave a comment or view the discussion at the permalink.


The Bieber smoking weed pictures caused a bloody online Twitter hoax. A group of pranksters, most probably from 4chan, posing as Belieber fans started #CuttingForBieber. It’s an attempt to stimulate Beliebers to cut themselves in order to make Bieber stop smoking weed.















This entry was written by Pinar&Viola, posted on January 9, 2013 at 7:16 pm, filed under Internet, Trending, Uncategorized. Leave a comment or view the discussion at the permalink.

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