This blog post is made possible thanks to Selby Gildemachter. Pictures by Olivier Portrat.
In our 2nd column @ DazedDigital we wonder about sneakerslaves, a very particular sort of shoe fetishism; men that are licking and sniffing high tech sportswear in the dark corners of the internet.
Extraordinary fanatical identities, lifestyle desires and corrupted commodities are some of our biggest inspirations. As artist and designers we’re always attracted by cultural excesses. That’s where the beauty and the horror of present time shines out in it’s optimum. This time we found beauty behind the hidden doors of the booming world of sneakers, one of the lasting veteran icons of American consumer culture.
When I meet an attractive boy, his shoes are the first thing I look at. We all know that you can tell so much about a person by what they wear on their feet. Apparently I’m not the only one. Shoes carry sexual connotations in mainstream culture. There is nothing scandalous about stilettos being marketed as sexy.High heels are a widely accepted vanilla expression of shoe fetishism.
Yet the persuasive power of sports footwear has caused the rise of darkrooms within sneaker culture. In the dark zones of the sneaker cult, fanatics enjoy intimacy with stylish kicks on their feet and in their mouth. The iconoclastic twist of a sneakerhead making love to his sneaker could be the ultimate case of a shopper and a product becoming one, surrendered in manic mutual adoration.
We were introduced to the term sneakerslaves via a friend. After a little bit of XX-browsing we found the Tumblrs Sneaker Fetish, Sk8terboy and a Dutch sneaker fetish wikipedia page. The page informs us that most trainer fetishists, gay men and straight men, are based in France, Germany, Belgium and The Netherlands. Common forms of sneaker fetishism are worshipping, licking and sniffing sneakers. Shoeslaves also swap each other’s sneakers, or eat food out of their kicks.
These fetishists provide images that make our hearts beat faster. For once the bad boys – always dressed to kill – aren’t depicted in the expected realm of a street fight, a shady strip club, or in a sweaty six-pack workout scenario. In these counter-glamour images of tough boys showing their soft side, while sensually sniffing their pricey sneakers with attention and adoration.
These boys show that shoe fetishism goes beyond thigh-length leather boots, killer heels and kinky combat boots. A special place in this list is taken by our daily hot kicks, the training shoe. Thanks to the mixture of pop culture, nostalgia, strong brand-creation, high tech designs and constant launch of new models, the sneaker reached a popularity that crossed all the lines of race and economic classes. A niche of consumers turned into sneakerheads, and a niche of sneakerheads turned into sneakerslaves.
The affection of urban youth for their sneakers is one of true love. One of the reasons they love their kicks so much is that the footwear embodies cultural and personal transcendence. The right pair of sneakers associates the wearer with extraordinary athletic accomplishments while exclusive special editions seem to have the power to establish an identity in a world where all the same things seem to be available everywhere. Rare models encourage the sneaker freaks to compete with each other. The shoes seem worth the investment. They have the ability to retain or increase in value despite being used. Actually, many sneakerheads don’t mind rocking some classics that look a little worn-in. This kind of tolerance and compassion for a pair of shoes can flame up to an extreme. The look, the feel and the smell of brand new and/or worn sneakers, can cause an adoration that blurs out the line between sneaker freaks and sneaker fetishists.
This entry was written by P&V for Dazed Digital, Pinar&Viola, Published, Subculture and tagged Dazed & Confused, fetish, Nike, sneaker, sneakerfreak, sneakerhead, sneakerslaves. Leave a comment or view the discussion at the permalink., posted on January 2, 2013 at 8:42 am, filed under
Happy faces flaunting their fav Xmas gifts on Instagram:
Bōsōzoku (暴走族?, literally “violent running tribe”) is a Japanese youth subculture associated with customized cars, motorcycles or trucks. Bōsōzoku is popular since the 1990s.
Bōsōzoku are known to modify their car, motorcycles or truck in peculiar and often showy ways.
These cars are often modified with large exhaust pipes, bright paint, and large aero kits, he latter modelled on Group 5 “Special Production Cars” of the 1970s. Also popular are oil coolers or less commonly large turbo or supercharger intercoolers with highly polished tubing, usually mounted in a prominent position in the front bumper.
This entry was written by Craftsmanship, Dematerialization, Folk, Ghetto gold, Glam Chaos, Other ecstatics, Subculture, Uncategorized, Various. Leave a comment or view the discussion at the permalink., posted on November 5, 2012 at 12:54 pm, filed under
A live action role-playing game (LARP) is a form of role-playing game where the participants physically act out their characters’ actions.
LARP blends elements of the legend of Robin Hood, classical fantasy fiction such as Lord of the Rings, improvisational theatre, the epic of King Arthur, tabletop games like Dungeons and Dragons, a Renaissance fair and maybe a little psychodrama.
Apaçi is quite a cool Turkish word. Its commonly used among men, and its meaning comes close to something (especially cars, hair, outfit and manners) that is pimped-up with an admiration to the West, yet customized with a Turkish, folk, traditional and sometimes Islamic touch. Apaçi car pimping can be considered as a small subculture in Turkey.
↑ At left Original Lo-Life Founders: (L-R top row) Og Dennis, Og Rack-Lo, Og Ski-Lo, (L-R Middle row) Og Reese-Lo, Og Shillz da Realz sitting in middle and Steve Austin to the right in blue flag sweater. Og Montoun-Lo in Blue Flag hat and T-shirt. Og Marco Polo (R.I.P) sitting in front with white Paddle Shirt. Photo taken in Brownsville, Brooklyn Circa.1990
At right Original Lo-Life Founders: Og Ski-Lo in white Big Flags, Og Big Vic-Lo in Red Cookie Goose, Og Uncle Disco in center, Og Bek Live in white and Black POLO USA goose, Og Montoun-Lo in white and red POLO USA goose. Photo taken on 42nd. St. NYC Circa.1987
Lo-life was a black gang movement in New York in the late 80s and early 90s. Just as Britain’s football casuals adopted Lacoste as a uniform, it was an aspirational working-class and criminal appropriation of conspicuously upper-class sportswear. Lo-life gets its name from Ralph Lauren’s Polo brand. It’s Ralph’s cheaper diffusion label, and also makes gear for rich-people activities like sailing and skiing. An original lo-life kid Rack-Lo organises get togethers for fans of Polo’s early 90s colourful, graphic peak, and is considered the authority on lo-life style. (via Vice magazine)
You can read an interview w/ Mayhem Lauren here
This post is made possible by Pinar&Viola’s Mental Executive Officer Emile Zile.
BC I’M WORTH IT
Tumblr Blue makeup tutorial for all the Mr Tumblr Fans
Who is Mister Tumblr???
+ TB-Girls’ favorite candy #sweetmistertumblr
This post is made possible by our Rietveld students Martin Huger, David Külen, Gabrielle Pauty and Sophie Rogg as result of the What if… assignment, given by Pinar&Viola & Jonathan Puckey. Click here for a previous post about the Tumblr cult.