In the 80s, being a pixel used to mean something. Pixels were significant; one pixel would form the eye of Pac-Man and a few pixels together would shape Mario‘s notorious moustache. Since then, screen resolutions increased and pixels became midgets. Today nobody wants to notice pixels anymore, technology turned them into invisible cells. Though, sometimes, one of the 4 million pixels on our screen dies and displays us “nothing”, only the material reality of our screen.
Here you can find some tricks to bring dead pixels back to life.
We, Pinar & Viola, just like the rest of our generation, consume and produce on the internet. Our laptops are the extension of our hands. We can work anywhere as long as we have our laptops and a fast connection (you can keep track of us on Instagram here).
But it seems the times we used the internet as a means of escape are over. Instead, more often than not, we’re trying to escape the internet. As an artist duo, we are kind of internet-tired: no more browser buttons in our work. This probably has to do with the mainstreaming, and subsequent overkill, of post-internet aesthetics. We feel like closing our digital windows; we’re longing to touch the real-life earth with our bare feet, leaving our phones in airplane mode. But what if that’s not enough to discharge ourselves?
EHS symptoms range from acute headaches, skin burning, muscle twitches, chronic fatigue and other 21st century malaises
Imagine a day when you develop an allergy towards the internet, your iPhone, or even worse, your brand new Galaxy S4. Imagine that data-roaming and scrolling through Instagram makes your skin itch, while tweeting leaves a metallic taste in your mouth. With red, irritated eyes, you find yourself changing your FB status: “Electromagnetic hypersensitive.”
Electromagnetic hypersensitivity sounds like a futuristic nightmare but, for a group of people, it is a RL status. Electromagnetic hypersensitivity (EHS) might be a new malady or maybe an up-to-date, hypochondriac conspiracy theory. What many of us don’t realise, though, is that the radiation we’ve been exposed to over the last ten years has been hundreds, even thousands, of times higher than in our pre-wireless age.
Scientists agree that electromagnetic fields are dangerous at high levels, but it’s kind of agreed that the low levels emitted from our devices are safe. However, institutions like the National Cancer Institute now acknowledge that more research regarding our recent “electromagnetic bathing” is needed.
Electromagnetic fields, like o.a. GSM and wi-fi, cause electromagnetic hyper-sensitives a wild range of symptoms. According to sufferers, EHS symptoms range from acute headaches, skin burning, muscle twitches, chronic fatigue and other 21st century malaises. It’s a fascinating, electro-phobic cocktail of anxiety and science-fiction spookiness.
As “normal people”, we don’t realize that our society is actually an electro-dictatorship where it is impossible to escape from man-made radiation
To date, EHS has gained little acceptance from the medical and scientific community. As there is no specific medical test for it, all EHS sufferers are self-diagnosed. Nevertheless, the number of people around the world claiming to have EHS is growing. Similarly, research into this controversial condition is increasing and EHS charities are fighting to get the surreal malaise officially recognized. Sweden is the only country where EHS is recognized as a valid medical condition, while the rest of the scientific world laughs or waits for more evidence.
But just because there’s no evidence (yet) doesn’t guarantee that something doesn’t exist. Plus, these kinds of weird, sociological phenomena can be very intriguing. Plumbing through blogs, we dug into this modern folklore-meets-conspiracy theory. What we discovered was electrifying!
The survival methods of electromagnetic hypersensitives are bizarrely thrilling. As “normal people”, we don’t realize that our society is actually an electro-dictatorship where it is impossible to escape from man-made radiation. Electromagnetic emissions, known to EHS suffers as electrosmog, are beaming at us from every corner: radiation, 24/7.
EHS sufferers are only safe in a reclusive rural life, in tech-free fortresses where it is impossible for electrosmog to creep in. It’s sad, but the most extreme EHS sufferers claim to have no choice but to live in a Farady Cage.
For desperate electromagnetic hypersensitives, their condition demands creative solutions. Some EHS solutions resembles a neo form of Art Brut. They look like visionary creations, reflections of our own excessive lives and paranoia. Cool, pure silver relieves wifi-burn the best. Their inventions are harsh and drastic, with an obscure poetry.
The shielded lives of EHS victims are extreme extrapolations of the influence that technology exerts on our lives
Many EH sensitives dress with an uncalculated, atypical sophistication, their aim to bounce the radiation right off. EHS fashion is dramatic and evocative; forceful looks of oversized spy-wear couture. In their outfits, the mystical and the militant blend seamlessly, their layers of futuristic monochrome silver tones powerful enough to knock out submarine radar. Outfits are finished with EHS accessories like silver plated beanies, foil-lined brain coats and grounding gloves. SS13’s metallic trend fades next to the utility statement pieces of the electromagnetic hypersensitive.
All electromagnetic (EM) protective fashion, with a shielding effectiveness of 99.99%, is made out of high-tech textile with fine weavings of silver wire. Crafty EHS sufferers weave metres of EM-shielding fabric into wifi-proof curtains and bed-cages. On several websites you can find many more EHS products: computer and cellphone shields, shielding paints, foil-lined wallpaper, earthling products, radiation detectors, educational kits… The list goes on.
The shielded lives of EHS victims are extreme extrapolations of the influence that technology exerts on our lives. In their wifi-free minds, they merge the philosophical with the factual (some, for instance, believe that PCs literally fry your brain). It’s obvious that electromagnetic hypersensitives are eccentric, but their bizarre theories reflect on our common future: their self-diagnosis is an amplified version of the stress we face with our ‘always on’ lifestyles.
This entry was written by Dematerialization, Digitalization, Folk, Lifestyle, P&V for Dazed Digital, Research, Subculture, Trending, Uncategorized. Leave a comment or view the discussion at the permalink., posted on November 25, 2013 at 10:37 am, filed under
For our DazedDigital column we wrote an article about the aeshetics of e-cigs and their post-net vibes
Coffee, ice-coffee, Internet, honey and sambal are the first things which pop up in my mind when I’m asked about my addictions. I don’t consider myself as an addiction sensitive person. This is confirmed by the fact that I am an occasional smoker for over 10 years. A cigarette, with a drink in my hand, is my delightful sin, my casual revenge against “good sense”. It’s Saturday and tonight, I won’t smoke, I will vape.
While writing this article, I’m vaping an electronic cigarette. The ‘e’ in front of ‘cigarette’ is caused by the virtue of writing this article. Finally I bought one, it’s two years ago that e-cigarettes made it to our inspiration folder. As our eyes are focused to find paradoxical, twisted and ambiguous matters, it did not take much time for these battery powered healthy cigarettes to grab our attention. We noticed that e-cigs are being dissed as counterfeit ciggies but cancer sticks simply aren’t the future, in the twenty-first century we better serve our addictions in a healthy way.
As artists, we are obsessed with the future and genuinely attracted to visionary technology. We’re always looking for high-tech implications in all different places. What especially excites us is the technological liberation of the user, in this case the smoker.
We find expelling the (e-)cigarette too simplistic, smoking is part of humanity. Since ancient times, people do smoke in one form or the other. Also, state restrictions of personal habits have always freaked us out and prohibitions always made things only more fascinating. E-cigarettes allowed smokers to keep smoking their nicotine but this time without tar and 40 other evils. Currently, most medical professionals rate e-cigarettes as 99% harmless. So we can say that technology updated the old cigarette and made the damages smoking caused disappear.
Medically and morally, Smokers have longtime been demonized. In spite, or due to that, I frequently found smokers very sexy. It excites me to see an attractive smoker sensually inhaling his/her dangerous smoke while he/she knows that the cigarette is self-destructive. I find it exciting how smokers are taking risks for short lasting pleasures and satisfactions. Smokers provoke, break rules and they reveal an alluring human weakness. While smoking, they, at least the pretty ones, look naughty and decadent with a dreamy intellectual touch.
I don’t want to be nostalgic, thus I would like to go beyond the dark attraction of unhealthy smoking and move on to the safe plastic glow stick. E-cigarettes, their shiny steel tubes and LED lights, have their own cybernetic charisma. I also find it so powerful how an e-cigarette can transform a no into a yes: they don’t stink up your breath, brown your teeth, wrinkle your skin nor do they kill you. Their appeal is functional instead of romantic, perfectly in sync with our current obsessions with efficiency.
What about their artistic functions? Electronic cigs fit with cutting-edge dandies, post-internet aesthetics, tight and healthy bodies and other contemporary sensualities. They have a certain renewed sensation, a robotic one that combines the attraction of machinery with the notorious, inherently sexy, oral fixation. I like the sensation of the clean technological water-vapor around my face. It’s sexy and smart how the e-cigs separated the addictive part, the nicotine, and vanished the destructive parts like smoke and tar.
Some people consider an e-cigarette as the wimpy counterfeit of a cigarette but an e-cig has its own controversial and paradoxical badness. It’s ‘evil’ how the e-cig, disguised in a steal jacked of high tech luxury, continue the vaper’s nicotine addiction. But let’s be honest, bad habits are not only evil, they’re functional, they provide us with inspiration.
I would like vaping to become more innovative. Although I have sympathy for the artificial and mimical look of the current e-cig, I still find them too heavy and plastic. I want my personal vaporizer to be unique, light-weight and easy adjustable with my mood and style choices of the day.
Besides the possibility to choose between flavored e-juice like menthol, marlboro, organic piña colada or bubblegum, I would like to be able to optimize my nicotine hit with anti-wrinkle vitamins and teeth-bleaching breath refreshers. When I exhale, I would like the color of the vapor, aka my new hydrating face mist, to display my mood. This way the problem of anti-smoking fanatics with e-cigarettes “re-normalising smoking“, would also be solved. Meanwhile, I’ll stay an occasional smoker and an incidental vaper, waiting for the next big e-cig update.
Our 26 point guide to 21st century narcissism
We were asked by Dazed & Confused to made an in-depth study on the selfie and to create an A to Z guide. Initially spawned by the webcam, the selfie has become an on-the-go medium of self-celebration and envy, and a form of self-portrait accessible to everyman and everywoman – as long as he or she has a smartphone. No wonder selfies, the democratized casual cousin of the auto portrait, have became one of the most popular cultural elements of our generation.
A IS FOR ANIMAL BEARDING
Cats are like heroin to a junkie on the internet. They both need each other to exist. So a cat, the internet and you = pretty much the perfect storm – and what’s more fun than having your pet cover half of your face so its chin and neck looks like a massive beard? First known as cat bearding, the trend later on spread to dogs, and now even more animal crossovers are possible.
B IS FOR BENNY WINFIELD JR
MrPimpGoodGame is the Instagram handle of Benny Winfield Jr, a man who is happy to show his happiness wherever he goes. He gained the internet’s affection by being completely ignorant of the social principles of making a selfie. From the name he choose for his profile, MrPimpGoodGame, to his uncreative selfies with a remarkable heartwarming smile, he reminds us of the times when we didn’t spend 10 minutes before making a post. Benny Winfield Jr makes us all jealous by being himself.
MrPimpGoodGame, the Instagram alias of Benny Winfield Jr
C IS FOR COP SELFIES
Alongside with naked mom selfies, cop selfies are the selfie oxymoron. The authority of a policeman, combined with your average banal selfie pose, makes for perfect entertainment. We associate the picture-taking moment of a selfie with fun times, relaxation or some kind of punch-the-air, exceptional occasion. When that applies to a police officer, your mind can’t help but conjure up some pretty dark things.
D IS FOR DOLLAR
The exclusive presence of $$$ alone is a solid reason to make a selfie. Itslavishbitch is the Instagram account of Param Sharma, the heir of a wealthy Indian family, also known as Lavish. What would a bored-out-of-his-mind kid with access to Rolls Royces, Rolexes, an American Express card do? He’d make selfies! Here are a few comments highlighting his now-global douche status: “More money on my chest than in yo bank account”, “These peasants keep hating while my money keep calculating” and “You made your bed so sleep in it, peasant”.
E IS FOR ELEVATOR SELFIES
You’re dressed to kill, fresh, waiting alone for 15 sec (such a long time for kids of the internet age), alone with a mirror – yes, it’s the supreme moment for a selfie! In the short minute before the elevator doors open onto the real world, you’re private in a public space and it’s not a toilet. The elevator selfie can be made in any elevator, but it’s extra fabulous when its architecture reveals its exclusivity or the people you’re sharing it with have more followers than you do.
F IS FOR FAIL SELFIES
Making a selfie has become something so banal and quick that we often do it as a reflective behavior. Mirror, front cam, I feel great, OK, let’s do it. Freezing that very moment, however, can be a fatal embarrassment for those who aren’t attentive enough or who haven’t yet mastered the art of selfie making. Trying too hard, overkill, being too sexy, overconfidence, a photo bomb, revealing something inappropriate in the background, and the annoying humblebrag… All violate the golden rules of the modern self-portrait and will land you on the selfie blacklist.
G IS FOR GUYS WITH FRIES
Our favorite! Two years ago, we featured this Tumblr with skillfully made collages on the Pinar&Viola blog. Your abs, the best project that you’ve been working hard on, combined with french fries, the top of the #cheatfood, the king of the forbidden food. I’m lovin’ it!
H IS FOR THE HILL SISTERS
Kayleigh, Emily and Torrie Hill are the sisters who known for sprinting onto the field to make a selfie during the College World Series baseball finals in June this year. Not only did they throw themselves into the game, got arrested and paid a fat fine, they also livetweeted their act under #freeteamhill and became a web-ternational troll. This proves that the internet will consider your selfie a fail if it’s too farfetched or braggadocious, but you’ll be hailed for your spirit and considered a hero if it involves a crime, TV and jail.
I IS FOR IPAD SELFIE REFLECTIONS
The iPad selfie is an internet meme that began with people taking the ridiculous look of the iPad selfies one step further. It reflects in different creative manners, as mirror selfies while holding an iMac, TV, white board or even a Xerox machine.
J IS FOR JUDGING
Clearly there’s a love affair between selfies, social media, and judging. The power of being judged for your selfie can be measured by that shivery kick when your screen gets filled with hearts, likes and comments on a picture of yourself. When you think about it, someone took the effort of pushing a button over something as unsurprising as your face, something they’ve probably seen a thousand times. Selfies help to empower our self-esteem while making us attention junkies. Definitely nothing wrong with that. Being judged on social media has made us become the channel, host and the only competitor of our own private X Factor.
K IS FOR KEVIN RUDD
The Australian prime minister Kevin Rudd made it to the internet mainstream with his selfies, varying from a shaving accident to a snap with a homeless person at the background. During a public appearance in August, his words “Just line up for your selfies” echoed over the speakers. As we have witnessed over the last few years, politicians with a fatal management of selfies and their public apology has become the sport en vogue. Thankfully in the case of Kevin Rudd, there is no weiner, nor vulgar nudity involved, but making the headlines for his selfie strategy and not his political ideology makes us think it’s time to fire his social media advisor.
L IS FOR LEAKED SNAPCHATS
2012’s sweetheart Snapchat made it to our daily consumption list of social media with its magic trick of making photos vanish in less than 10 seconds. Not only did that crucial tweak change our interaction with the image, it also shaped our understanding of intimacy and prompted us to introduce nudity to our selfies. At first, each attempt to make a screenshot would fail and be reported to the sender – but you could still screencap it. It’s rumored that you won’t even be notified of screenshots if you’re running ios7. Yet some still believe in the magic and continue sending images which aren’t originally made for public consumption, only to be found on snapchatleaked.com.
M IS FOR MONEY SELFIES
Believed to be deriven from sleeveface meme, money selfies are a creative way to spice up your auto portraits. With a small creative effort, you entertain your followers and be part of a royal currency context. Plus, it’s fun. Check out more examples on the Pinar&Viola blog.
N IS FOR NAKED MOM SELFIES
This collection of naked mothers making selfies with their kids accidentally captured in the background makes the number one of oxymoronic selfies. Why are they quite so awkward? The problem isn’t that the mother’s attention is somewhere else than her kid for a second, it’s more that while she’s pleasing an unknown beholder while her child’s busy knocking his head on a wall. If you want to flaunt yourself on the sexier corners of the internet, keep your kid out of the studio set. Or maybe read this guide for parents taking selfies.
O IS FOR ORIGINALITY
We’re all familiar with the few existing golden selfie rules, like no duck/cheese face, be natural, be nonchalant, look like you’re having a ball, find your best angle, etc. But on the path to making a great selfie, the hardest is composing yourself in the presence of a famous person. Pretending that it’s all cool is passé as our eyes are well trained for the humblebrag. Transparency is something rare and to be admired these days. Be original, be calculatedly sweet and express how nervous you are while holding back tears like a cute little child.
P IS FOR YOUR PERFECT ANGLE
If you already don’t know your perfect angle, we don’t know what you’re doing with your life. Let’s give few tips before you start exercising in front of the mirror. The experts point out that the majority of people look best when their face is tilted at a slight angle to the camera, as opposed to straight on. Also, a study shows that your left side is more photogenic. But limiting yourself to your face for the best angle is also quite conservative. Watch Kim Kardashian and learn. Look over the shoulder, have the pseudo-unconscious sexy gaze, puckered lips and for extra points, try to include your A-list booty.
Q IS FOR THE QUIET SELFIE
Back in 2008, Rihanna got a ‘Shhh’ tattoo and flaunted her creative ink with multiple selfies. In 2009, Lindsay Lohan and Lily Allen allegedly got the same ‘Shhh’ on their index finger. Since these three It girls, the quiet tattoo has made its way to the creative mainstream. It’s quite enigmatic how Rihanna didn’t make a scene out of these two copying her idea in the first place – the news channels reported it as copying but we see it as the sincerest form of flattery. But hey, let people mind their own business. Shhh!
R IS FOR THE ROBBERY SELFIE
We’re all familiar with this bathroom selfie of the robbers’ home-made balaclava with the kitchen knife. These two teenage girls are two cousins from the south of Sweden who decided to get their kicks by stealing and robbing a burger place, and decided that there’s nothing wrong with making a picture of the moment thrill supreme. A pre-robbery selfie, where you look like a criminal, screams out for likes. But here’s what puzzles us: did they take the selfie to get likes, or did they rob the restaurant to make the perfect selfie?
S IS FOR SHERMAN, CINDY
In the history of art, several artists like Frida Khalo, Van Gogh and Freud used themselves as model. But it’s Cindy Sherman’s photography that is most relevant to the selfie. The introduction of photography, especially with a small apparat stuck in your hand, changed the dynamics of an artistic auto-portrait and blurred the line between art and vanity. While the artistic auto-portrait intends to reveal something darker that reflects an underlying insecurity, the selfie is all surface: coded as your own personal sales pitch, it screams what you see is what you get.
T IS FOR TEARS
Photographing yourself crying is the rarest of selfies, but it does exist. Why would you do it, though? Posting a picture of yourself crying can attract likes for multiple reasons: you get to have extra attention and affection, people write more comments, and you even get to make artistic pictures. You are the best art director of yourself. The only danger here is that one day you may become The Boy Who Cried Wolf.
U IS FOR UGLIFY YOURSELF
It can be hard to be a pretty girl. Every time you make a selfie, you make your less-pretty friends jealous. But if you can uglify yourself, you prove that you have a decent level of self confidence while getting everyone to laugh with you. When you make an ugly selfie, you emancipate yourself from the how-to-look-good social codes, but within certain limits. These selfies of girls who uglify themselves are often combined with a pre-ugly cute expression on the left, just to make sure you know they really are beautiful and that it’s all part of the joke.
V IS FOR THE VACATION SELFIE
If you don’t have a selfie from the holidays, it’s like you never went, right? Lying on the beach while facing the ocean, your legs are trim from your spring #10K records, sun burning up your tanned skin while the rest of your friends at the office hate you. Yes, you need to document this! On the other hand, you’re not the only one who came up with this artistic idea. Even though we laugh at it, every girl recognises something in the hot dog legs Tumblr.
W IS FOR THE WEBCAM
The webcam is one of those doomed technologies close to their expiration date, like the floppy disc or CD. Webcam entered our lives before the smartphone front camera, enabling us to make a snap self-portrait in the digital realm and sharing it without going through a bunch of cables and uploads. What is very specific to the webcam selfies is that they’re often made privately, via a desktop computer located in your bedroom. They reveal a very webcam-typical angle of your face, complete with personal information in the background.
X IS FOR XXX-RATED
The naked selfie has been critically interpreted as the rise of narcissism, self-objectification or the pornification of teenage youth. It may all be true, but objectified or not objectified, the XXX-rated selfie is a source of self-empowerment in the vain times we live in. Especially for certain people who’ve made exercise, sports and living a healthy lifestyle their full-time job and are looking for a certain type of attention. The self-confidence to try to make it to the top ten of #hotgirl is payback for all the time you spent improving your shape.
Y IS FOR THE YOGA SELFIE
Does checking your phone get in the way of your safety, like making a Vine while driving? If that’s a yes, in that case you can completely relate to the yoga selfie trend. Whether you’re running outside, in a hot bath, on Mount Everest, or in space, a moment for yourself means a moment for a selfie. Especially in these times, where the line between spirituality and distraction has never been so thin.
Z IS FOR ZZZ SELFIES
Caught Me Sleeping, often intentionally misspelled as “Bae Caught Me Slippin”, is a global inside joke involving a sleeping selfie that deliberately shows the mirror in which you took your own photo. It is born as a reaction to leaked real-fake sleeping selfies, and it consitutes such a meta use of the selfie that the motivation and the humor behind it may not be understood by the ones who are not internet-flexible.
My Secret Assistant is created during the Liquid Journalism think-tank organized by Mediafonds in 2013. We were teamed up with Geertjan Lassche, a Dutch reporter and documentary maker, to find contemporary solutions for journalism.
My Secret Assistant is a smartphone application which discretely keeps the connection between you and your network warm and alive. This project is a critical proposal for the future of journalism.
Why we need to have My Secret Assistant
We are the generation where the meaning of friendship and acquaintance is defined by social media. We flirt on our Facebook accounts, follow with Twitter, socialize and share pictures with Instagram and connect through LinkedIn. While this organic network grows bigger every day, it also gets more and more difficult and time consuming for us to keep all our personal contacts alive.
We’re simply too busy to feed our relations with information. The result: business contacts slowly fade away and we miss professional network opportunities for our future. What we need is an assistant!
This smart application, hidden in our phone, which time-to-time reminds you of your A-list business contacts, takes topics / actualities of the day and morphs them into personalized emails or messages for you to send to your most valuable business contacts.
How does it work
Through accurate inputs and filters, easy to use interface, the user can start a connection through news and media events that are custom prepared and adapted for each person. This service would never send a message without your consent, as we know how dear your network is for you. And the app bares a fantastic toll which prevents the receiver of your messages sees it as junk mail.
My Secret Assistant, it’s a secret between you and us.
Following the artworks series we make for the NYC based magazine BULLETT, we lately illustrated the interview of rapper Riff Raff.
We were inspired by his biggest dream of swimming in a spaghetti meatball. We dared ourselves to make a surface that even Riff Raff would look minimalist next to his version of Pinar&Viola. He called it Rap Game Picasso, the ultimate work title given to us so far.
Now, everyone who owns an iphone or any smart phone are just spoiled with all the smartness of the apps that is contained within. There is an app for almost everything, be it photo filters, music scanner, e-book, recipes, newspapers from all over the world, games, texting, video calls, fitness program and so on. However, have you noticed? The tiny little logos that fill up the walls of your mobile phones are squares with rounded corners? Can you imagine how much devotion has been put into turning all sorts of subjects, objects or activities into these little symbols? Even the fundamentally rounded basketball is transformed into a litte square. How much further can we go?
Meet the most Narcissistic man on facebook, Ahmed Angel. His facebook profile is filled with hundreds of pictures of just himself, all of which has been taken professionally, decorated with funny photo frames, crazy photo effects or realistic photomontages. Let’s enjoy the fun-filled well curated photo gallery of Ahmed Angel!
This blogpost is made possible thanks to Mimi Cracr. Original article from Kotaku.
Are Botticelli and Hugh Hefner really that different?
A project by Addie Wagenknecht and Pablo Garcia where they asked online sexcam performers to replicate iconic works of art. This piece is an experimental homage to both fine art and the lowbrow internet phenomenon of cams.
Webcam Venus project is developed for FAT lab by Addie Wagenknecht and Pablo Garcia. Webcam Venus is a work in two parts and will be shown in its entirety at FAT GOLD April 1-13 2013 at Eyebeam NYC.
This post is made possible thanks to Remco van Bladel
Image courtesy of Tumblr, Henry Hargreaves
HD make up gone wrong due to the light of the photography flash.
Guest post by Simone S. Niquille, who is a student of ours at Sandberg Institute Amsterdam. She is writing her graduation thesis on FaceValue and the text below is an extract from it.
In 2009 during the premiere for the movie ‘Nine’ in New York, photos of Nicole Kidman appeared: “What’s all the powder in her face?”. Most photos show Kidman covered in white powder on her nose and under her eyes, the exact spots foundation is applied to. Other photos of the night seem to show a normal face however. HD make-up reflects light differently than regular make up, making it possible to apply less product while still retaining a concealing function, perfect functionality for HD production. The flash of the photo cameras did not comply with the HD make-up however. The make-up product applied did not adhere to the techno norms of Kidman’s situation. The make-up was applied outside of its context and malfunctioned, resulting in a transparent make-up strategy reveal.