As Pinar&Viola, we were asked by Adidas Head Quarters in Germany, to rejuvenate their archival imagery. The assignment has been given by the beginning of 2016 in order to create intrigue for their flagship store in NYC which opened last week (beginning December 2016). During theis project, we payed regular visit to Adidas Headquarters in Herzogenaurach and befriended the curator of their archives.
As a result, we created a collection of images where adidas athletes come together in a ground with no space, time and gender. Inspired by Adidas’ innovation politcy, future-craft, we digitally hand crafted these images which would inspire sportsman of all age background for a stylistic and energetic way forward.
The images carry superstar athletes such as Derek Rose, Kareem Abdul-Jabbar, James Harden, Jessica Ennis-Hill, Stan Smith, Zidane, Messi, together with the founder of Adidas, Adi Dassler.
This project was meant to go on the walls of their flagship store, on 5th avenue New York, yet because of change of direction, they remained as an internal vision-inspiration for Adidas.