Our studio designed the world’s first holographic catwalk for a virtual fashion line, all showcased on a real model, during Amsterdam Fashion week in July 2016. With this technology, we mimicked what Google’s Magic Leap will make us experience in the upcoming years. As for the future of fashion, we believe that people buy, throw, and mistreat their clothing because we do not feel connected with the inanimate objects around us. That is the reason why, with this catwalk experience, we made people emphasise with their clothing the way they do with their friends, where we visualised the spirit of the clothing.
Through animism, we gave life to the fashion line of Amber Slooten by adding facial characteristics like mouths and eyes and interactions between the dress and the model. You can find more information about this project on our interview in The Creators Project, and watch the making off of the hologram here.
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