IKEA commissioned Pınar&Viola to create a collection of prints under their name, to go on a wide variety of IKEA products, as a part of their Limited Print Collection. On 8th of June, during Democratic Design Days in IKEA Headquarters in Almhult, Sweden, the prototypes of the collection were presented to a group of 250 journalists.
IKEA asked Pınar&Viola to create prints that would attract, inspire, and surprise people all over the world. They wanted prints which would make them dream. To respond to IKEA’s wish, P&V created a collection which is an invitation to embrace the stranger, the unknown, the alien. A collection to celebrate similarities and differences. A collection to make people fantasise about social and planetary justice, through mythical animals and creatures. A collection to embrace the other. These themes are embodied in the four worlds: forest creatures, sweet alien, birds and the bees, and Gaudi giraffe.
The collection will be launched worldwide on June 2017. If you wish to know more about this collection don’t hesitate getting in touch with us: email@example.com
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