Nike 21-Karat

Nike+ 21-Karat shows a Pinar&Viola version of the running experience in the future, through the eyes of a girl using the Nike+ App. Being inspired of Saar Koningsberger’s diverse interests, multitasking wonders, qualities and connectivity, they fantasized a 2.40 minute run where she has an ecstatic visual experience and where the run is enhanced with personalized graphical motivations and challenges.
This fictive, phantasmagoric-speculative imagery, mingled with realistic future predictions is made as a contribution to the Romance of Running exhibition, organized by Nike within the framework of London 2012 Olympics. The exhibition took place at the old Film Museum in Vondelpark, Amsterdam, in August-September 2012.

This entry was written by Pinar&Viola, posted on October 29, 2012 at 2:40 pm, filed under Amsterdam, Decadence, Digitalization, Ecstatic Surface Design, Exhibition, Glam Chaos, Pinar&Viola, Video, Visual ecstasy. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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