HOLOGRAPHIC CATWALK FOR A VIRTUAL FASHION LINE
Inspired by Magic Leap and how we’ll experience real-life VR in the future, our studio designed the world’s first holographic catwalk for a virtual fashion line, showcased on a real model, during Mercedes Benz FashionWeek Amsterdam in July 2016.
We believe that people buy, throw, and mistreat their clothing because we do not feel connected with the inanimate objects around us. Thus, through animism, we gave life to the fashion line of Amber Jae Slooten by adding facial characteristics and interactions between the dress and the model.
Collaborators Mercedes Benz FashionWeek Amsterdam and Creators Project (premiere)
Investors Edge Company, Mercedes Benz FashionWeek Amsterdam, TMG, Jack’s
Directed by Pinar & Viola
Hologram concept & virtual design Amber Jae Slooten
Choreography Kim Vos
Performance Nelle Swan
Sound design Ambassadors
Stage fabrics Showtex
AV design Jurlights
Stage design Custom Events
Computers Magic Bullet
Animation Pinar & Viola and Roxanne Gatt
Motion Capture Suit Fashion & Technology Lab HVA
Animation of the motion capture Nuformer
Concept, art direction & product¡on Peter C. Leferink
Production Manager Nike Zuilhof
Pinar&Viola’s producer Amandine Boiteux
Documentation Photography Peter Stigter
Made possible by Edge Company, Mercedes Benz FashionWeek Amsterdam, TMG, Jack’s
Works ofAmber Jae Slooten, virtual fashion designer that we worked with on this project.