Pinar&Viola

Creative studio founded by Pinar Demirdag and Viola Renate in 2009 in Amsterdam.

We create highly aesthetic images for the zeitgeist, using them as special effect for fashion and technology. By using the power and charm of visuals, our work promotes social justice, prosperity, a more conscious and healthier world.

Our works entered in the collections of international museum, while our studio regularly collaborates with world leading brands to make their products relevant and fun for popular culture.

This year, for the first time, we launched our own fashion collection with pieces carrying realistic utopias to inspire for an alternative future.

To order our clothes and for all general inquiries:
bureau@pinar-viola.com

WORKED WITH

Google, IKEA, Adidas, Nike, MTV, Redbull, Koché, Bloomberg Businessweek, Diplo MAD Decent, Seranit Group, Bols Genever, VPRO, Cobra Museum and Stedelijk Museum.

PRESS

Interview Magazine, Le Monde, Museum TV Canal+, i-D, Dazed, Vogue, Elle, L’Officielle, Medium, 032c, Frame, Libération, Het Parool, Items, Etapes, Creators Project, Vice, Flaunt, Bullett, Les Inrocks & Rolling Stones.

LECTURES & WORKSHOPS

TEDx, RG/A New York, IKEA 25 Years in UAE, Wieden & Kennedy Amsterdam, Staatliche Kunstsammlungen Dresden, Frame, Association of Turkish Construction Material Producers, East China Normal University, Innovation Week Istanbul, Design Week Tokyo, ArtEZ, Otis Los Angeles, Grafisch Geluk and Sofia Design Week.

TEAM

Pinar&Viola Studio thanks the following people for their contribution: Amandine Boiteux, Roxanne Gatt, Bérengère De Thonel d’Orgeix, Gui Machiavelli, Ondine Jung, Damien Girard, Christine Gogev and Nais Kinet.

 

EXHIBITED AT

Museum of Contemporary Art Santa Barbara, USA
Flatland Gallery, Amsterdam
Kesselskramer Gallery, Los Angeles
Gleichapel Gallery, Paris
z33 Hasselt, Belgium
Gallery 12 Mail (Redbull Space), Paris
Ideas City Detroit, New Museum New York
Spring/Break Art Show, Armory Arts Week, NYC
Auto Italia South East Gallery, London
Museum of The Image, The Netherlands
Stedelijk Museum, Amsterdam
Cobra Museum, Amstelveen
Grafisch Museum, Hilversum
Lowlands Music Festival, Netherlands
Sónar Festival, Istanbul
Rhizome, New Museum, NYC

PERMANENT COLLECTIONS OF

Stedelijk Museum, Amsterdam
Museum für Gestaltung, Zürich
Museum of The Image, Breda

INVESTORS

Our artworks are generously supported by The Dutch Government. We have been nominated to several funds to foster our vision and unique signature.

ARTIST STATEMENT

Amsterdam, May 2019

 

“May our creations grow in their ultimate way, serving the highest good of all that exists and does not exist.”

 

All creations contributes to the collective consciousness.

 

Tainted minds create tainted works, contaminating the collective consciousness.

 

As artists, and first and foremost, as human beings, our ultimate mission is to elevate ourselves from the duality of negative and positive and reach a level of purity where we express love and divinity through contemporary works.

 

As two young women who positioned themselves in the center of the cultural zeitgeist, our raison d’etre is to get to know our true selves and expand our consciousness. That is the reason why, our creations become not the end goal of our existence but a tray of witnesses to our always expanding consciousness levels.

 

With each creation, we contribute to the positive side of duality through radical goodness and positivity, which we consider as the ultimate form of true anarchy.

 

We are driven with a never ending passion to understand the holographic visual reality we call life in all its glory, with its hidden patterns, symbolism, mysticism and mythology.

 

Our fuel comes from our relentless curiosity and love for experimentation.

 

We do not just receive knowledge but are driven with a willingness to question it. This creates the magic potion for our more and more fluid reality as an artist/designer duo.

 

As Pınar, and as Viola, we are multicultural and cross-disciplinary. This état d’esprit, this fluidity, is reflected in all our forms of self expression. The way we talk, the way we dress and the way we create.

 

We infuse goodness and love into the collective consciousness through traditional and non-traditional forms of art.

 

Our works are exhibited in galleries, museum and enter in the collections of collectors. Meanwhile, we use the distribution channels of world leading brands as surfaces to carry our visual messages of unconditional love and deep peace.

 

This “unlimited” ideology is the outcome of our fluid reality, liberated from the limitations of a system and its defined borders. 

 

All systems need creators and visionaries to reinvent itself, to suggest alternatives.

 

“In our reality led by visuals, aesthetics is the currency.”

 

We all play a role, and the role of an artist is to inspire imagination.

 

Hence, we use the power and charm of visuals to create allure and desire for a unified, prosperous and conscious future.

We use our visuals on the surfaces of fashion and technology as their special effects.

 

Pınar&Viola Fashion Collection

 

In our nomadic reality, we constantly bring ourselves to the different places we travel. We use our bodies as billboards, as conversation openers, as instant analogue profiles to connect with others.

 

With our fashion collection, we create clothings as manifestos, turning the wearer into a peace warrior, an ambassador for a more prosperous future. We let people use the surfaces of their bodies be messengers of divinity, truth, abundance and prosperity, making it a new narrative and quality to the fashion industry.

 

Pınar&Viola Technology

 

The more technology becomes virtual, the more it becomes associated with magic. We see technology and artificial intelligence not only a natural step in the progress of humanity but also a tool to reconnect the modern man with the sacred magic of life.

 

For us, the intangible qualities of technology is exactly what makes it a bridge for the embrace of the metaphysical in the collective consciousness.

 

That is the reason why, with our works and visions, we choose to become bridges for technology to become more accessible, relevant and alive.

 

As an artist duo, with time, we learned that we actually need so little. We only need beauty, love and truth for us to feel fulfilled.

 

In our vision and in our body of work, we strive to be truthful, while always favouring realness, authenticity and naivety. Meanwhile, we know that this drive is not an immediate entertainment for the hunger for sensation and multi layered analytical complexity of the system and the artworld.

 

These qualities are not present in our contemporary image industry. They are absent in our daily visual spectrum, in advertisements and in media. Even if they exist, they is portrayed as if it existed in history. They are present in folk tales, ancient civilisations and religious relics.

 

That is the reason why, as artists, we strive to create irresistible contemporary visuals to restore our lost links with the metaphysical, the divine, the ethereal realm with themes borrowed from mysticism, science fiction and mythology.

 

As two young women, we deeply know that seeking for mystic truth through the channels of gentleness, softness and naivety are feminine qualities, which makes vulnerability is their ultimate strength. And in order to restore the holistic balance in the world, we need more understanding of our metaphysical quantum selves brought through our feminine qualities.

 

May our works serve the highest good of all that exists and does not exist.

 

Pınar&Viola

Pınar Demirdağ and Viola Renate 

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